What does SEO stand for?

Search Engine Optimization, abbreviated as SEO, refers to a set of strategies and practices aimed at improving the visibility of a website or a web page in search engine results. The primary goal of SEO is to increase organic (non-paid) traffic to a site by enhancing its ranking for relevant keywords or phrases that potential visitors might use when searching for information online.

SEO involves various techniques, including keyword research, on-page optimization (such as improving content quality and meta tags), off-page optimization (including backlink building), and technical SEO (ensuring the website is structured correctly for search engines). The effective implementation of these strategies can significantly impact a website's ability to attract users and enhance its online presence.

The other options do not accurately capture the essence or function that the term SEO represents in the context of digital marketing and online visibility. Understanding SEO is crucial for anyone involved in website management, online marketing, or content creation, as it lays the foundation for successful digital strategies.